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Research papers

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013
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Citation

Hall, Perry and Pereira (2013a, September 26). Small numbers, big insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/small-numbers-big-insights-8075


Videos

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Melissa Moodley
Company: Ipsos MRBI
June 15, 2013
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Citation

Zwisler and Moodley (2013a, June 15). Research fusion. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-fusion


Videos

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
×

Citation

Hall, Perry and Pereira (2013a, June 15). Small numbers, big insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/small-numbers-big-insights


Research papers

Baring it all

With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is unique. Her identity is still deeply rooted in her...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Christina Inocentes, Chris Casanare, Bing Natividad
Company: Ipsos MRBI
April 7, 2013
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Citation

Inocentes, Casanare and Natividad (2013a, April 07). Baring it all. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/baring-it-all


Research papers

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


Research papers

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong
Company: Ipsos MRBI
September 13, 2012
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Citation

Saxton, Zalis, Rodenburgh and Wiltfong (2012a, September 13). Socialised research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/socialised-research


Research papers

From the bottom of the heart!

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jaisy Desai, Akash Sahu, Michael Sack
Company: Ipsos MRBI
September 13, 2012
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Citation

Desai, Sahu and Sack (2012a, September 13). From the bottom of the heart!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-the-bottom-of-the-heart-


Research papers

What's a nice insight like you doing in a concept like this?

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
Company: Ipsos MRBI
September 13, 2012
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Citation

Markowitz, Garau and Alvarez-Chavarria (2012a, September 13). What's a nice insight like you doing in a concept like this?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-s-a-nice-insight-like-you-doing-in-a-concept-like-this-


Videos
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Citation

Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality